The problem
Firms do not know the cost of serving different customer types and channels.
The opportunity: Customer operations cost-to-serve analysis
Who it helps
- E-commerce
- Subscriptions
- Utilities-style services
- SaaS
What the research says
McKinsey Global Institute
The economic potential of generative AI: The next productivity frontier (2023)
This opportunity follows directly from the theme of the report.
Open the report(opens in a new tab)The solution
An analysis linking support volume and cost to customer segments, with automation targets.
How it is implemented
- 01Collect support and cost data
- 02Segment
- 03Compute cost per contact
- 04Identify automation candidates
- 05Set targets
What it needs
- Support and finance data
- Analyst
- Reporting template
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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