The problem
Third-party delivery platforms take large commissions and own the customer relationship.
The opportunity: Own-channel online ordering to cut platform fees
Who it helps
- Restaurants
- Cafes
- Takeaways
- Bakeries
What the research says
McKinsey & Company
Ordering in: The rapid evolution of food delivery (2021)
This is our own extension of the report's theme. The report does not make this recommendation itself.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Branded direct ordering with promotions steering regulars to the owned channel.
How it is implemented
- 01Set up ordering site or app
- 02Connect payments
- 03Promote with QR codes and discounts
- 04Monitor commission savings
What it needs
- Ordering platform
- Payments
- Menu data
- Marketing materials
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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