The problem
Consumers say they value sustainability but find claims confusing, and brands miss the premium.
The opportunity: Sustainable packaging and product positioning
Who it helps
- Food and drink
- Beauty
- E-commerce
- Gifts
- Cafes
What the research says
McKinsey & Company / NielsenIQ
Consumers care about sustainability and back it up with their wallets (2023)
This opportunity follows directly from the theme of the report.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Packaging and product changes with clear, honest communication.
How it is implemented
- 01Audit packaging
- 02Source alternatives
- 03Test pricing and messaging
- 04Update labels and website
- 05Monitor sales
What it needs
- Packaging suppliers
- Cost model
- Copywriting
- Claims review
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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