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No. 029Bespoke

The problem

Customer data sits in separate tools, so personalisation and AI cannot work well.

The opportunity: Customer data unification for AI readiness

01

Who it helps

  • Retailers
  • Hospitality groups
  • Clinics
  • Multi-channel sellers
02

What the research says

McKinsey & Company

McKinsey Technology Trends Outlook 2025 (2025)

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03

The solution

A single customer view combining sales, bookings, email and support data.

How it is implemented

  1. 01Inventory data sources
  2. 02Choose a central store or CRM
  3. 03Map fields
  4. 04Set sync
  5. 05Validate
  6. 06Document

What it needs

  • CRM or database
  • Integration tools
  • Data-protection review
  • Data owner

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All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.

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