The problem
Quiet periods go unfilled while peak times are at capacity.
The opportunity: Demand-based promotions
Who it helps
- Cafes
- Restaurants
- Gyms
- Salons
- Attractions
What the research says
McKinsey & Company
The value of getting personalization right or wrong is multiplying (Next in Personalization 2021) (2021)
This is our own extension of the report's theme. The report does not make this recommendation itself.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Targeted offers for slow periods, triggered by booking or sales data.
How it is implemented
- 01Analyse time-of-day or day-of-week demand
- 02Design off-peak offers
- 03Promote by email and SMS
- 04Measure uplift
What it needs
- Sales or booking data
- Messaging tool
- Offer rules
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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