The problem
Younger customers are cost-conscious and values-driven, and standard promotions miss them.
The opportunity: Value-conscious offers for younger customers
Who it helps
- Cafes
- Fitness
- Retail
- Entertainment
- Education providers
What the research says
Deloitte
Gen Z and Millennial Survey 2025 (2025)
This is our own extension of the report's theme. The report does not make this recommendation itself.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Targeted bundles, student or youth pricing and transparent values messaging.
How it is implemented
- 01Survey target segment
- 02Design 2-3 offers
- 03Test on social channels
- 04Measure redemption and margin
What it needs
- Customer insight
- Promotion tools
- Social channels
- Margin model
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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