The problem
Cost-of-living pressure pushes consumers to trade down.
The opportunity: Value tiers and bundles
Who it helps
- Retail
- Food and drink
- Services
- Subscription brands
What the research says
Oliver Wyman
Oliver Wyman Forum Global Consumer Sentiment (2024)
This is our own extension of the report's theme. The report does not make this recommendation itself.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Entry-level, standard and premium options plus bundles that protect margin.
How it is implemented
- 01Review products and costs
- 02Create tiers
- 03Test
- 04Update menus and website
- 05Track mix and margin
What it needs
- Pricing data
- Product options
- Design and signage
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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