The problem
Small firms lack time and writers to publish consistent marketing content.
The opportunity: AI content engine for marketing
Who it helps
- Local services
- E-commerce
- Hospitality
- B2B services
What the research says
McKinsey Global Institute
The economic potential of generative AI: The next productivity frontier (2023)
This opportunity follows directly from the theme of the report.
Open the report(opens in a new tab)The solution
A repeatable workflow producing blogs, social posts and emails in the brand voice, reviewed by a human.
How it is implemented
- 01Document brand voice
- 02Build prompts and templates
- 03Set a weekly content calendar
- 04Add review and approval
- 05Measure engagement
What it needs
- LLM tool
- Brand guidelines
- Content calendar
- Scheduling tool
- Human reviewer
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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