The problem
Generic mass emails get low engagement and do not reflect what customers actually buy.
The opportunity: AI-personalised email and SMS campaigns
Who it helps
- Retailers
- Cafes
- Salons
- Fitness studios
- E-commerce
What the research says
McKinsey & Company
Unlocking the next frontier of personalized marketing (2025)
This opportunity follows directly from the theme of the report.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Segmented campaigns with AI-drafted, personalised copy and offers triggered by customer behaviour.
How it is implemented
- 01Clean customer list
- 02Define 4-6 segments
- 03Build triggered flows (welcome, win-back, birthday)
- 04Test subject lines
- 05Report monthly
What it needs
- Email or SMS platform
- Customer data with consent
- Segmentation rules
- Copy templates
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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