The problem
Customers worry about data use and security, and a lack of clarity costs conversions.
The opportunity: Digital trust centre for customers
Who it helps
- E-commerce
- Fintech
- Health and wellness
- SaaS
- Education
What the research says
PwC
Global Digital Trust Insights 2025 (2024)
This is our own extension of the report's theme. The report does not make this recommendation itself.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
A clear trust page covering privacy, security and AI use, with simple customer controls.
How it is implemented
- 01Audit data practices
- 02Write plain-language pages
- 03Add preference centre
- 04Link from checkout and emails
What it needs
- Privacy review
- Web content
- Consent tool
- Security summary
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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