The problem
Customers expect to be recognised, and generic messaging reduces repeat purchases.
The opportunity: Personalised lifecycle email and SMS flows
Who it helps
- Retailers
- Cafes
- Salons
- Fitness
- E-commerce
What the research says
McKinsey & Company
The value of getting personalization right or wrong is multiplying (Next in Personalization 2021) (2021)
This opportunity follows directly from the theme of the report.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
Automated welcome, post-purchase, win-back and birthday flows tailored by behaviour.
How it is implemented
- 01Define customer segments
- 02Write flows
- 03Connect data
- 04Test
- 05Review performance and tune offers
What it needs
- Email or SMS platform
- Customer data with consent
- Copywriting
- Reporting dashboard
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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