The problem
Independents rely on one-off sales and have no structured way to reward repeat customers.
The opportunity: Loyalty programme for local retailers
Who it helps
- Cafes
- Bakeries
- Salons
- Independent shops
- Restaurants
What the research says
McKinsey & Company
The value of getting personalization right or wrong is multiplying (Next in Personalization 2021) (2021)
This is our own extension of the report's theme. The report does not make this recommendation itself.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
A simple points or stamp programme tied to a customer database and personalised offers.
How it is implemented
- 01Choose a loyalty mechanic
- 02Set rewards economics
- 03Integrate with POS
- 04Launch with signage and staff script
- 05Track repeat rate
What it needs
- Loyalty software
- POS integration
- Reward budget
- Customer consent flow
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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