The problem
Younger buyers trust peers and creators more than ads, and small firms have no programme.
The opportunity: Influencer and user-generated content programme
Who it helps
- Beauty
- Food
- Fitness
- Fashion
- Hospitality
What the research says
Deloitte
Gen Z and Millennial Survey 2025 (2025)
This is our own extension of the report's theme. The report does not make this recommendation itself.
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The solution
A micro-creator and customer-content programme with simple briefs and tracking.
How it is implemented
- 01Identify 10 local creators
- 02Create briefs and offers
- 03Track codes
- 04Repost content with permission
- 05Measure
What it needs
- Creator list
- Brief template
- Tracking codes
- Rights and disclosure guidance
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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