The problem
Owners cannot see which channels drive revenue, so budget is wasted.
The opportunity: Marketing analytics dashboard
Who it helps
- E-commerce
- Local services
- Agencies
- Hospitality groups
What the research says
McKinsey & Company
Unlocking the next frontier of personalized marketing (2025)
This opportunity follows directly from the theme of the report.
Search for the report(opens in a new tab)We have not yet verified a direct link to this report, so this opens a web search for its title.
The solution
A single dashboard linking ads, website, email and sales to show return by channel.
How it is implemented
- 01Define KPIs
- 02Connect data sources
- 03Build dashboard
- 04Set weekly review
- 05Reallocate budget
What it needs
- Analytics tools
- Data connectors
- Dashboard tool
- Tagging
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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