The problem
Businesses treat all customers the same and miss high-value groups.
The opportunity: Customer segmentation from purchase data
Who it helps
- Retailers
- Subscription businesses
- Hospitality groups
- B2B services
What the research says
McKinsey & Company
The future of personalization and how to get ready for it (2019)
This opportunity follows directly from the theme of the report.
Open the report(opens in a new tab)The solution
Segmentation (for example RFM) that guides offers, messaging and service levels.
How it is implemented
- 01Export transaction data
- 02Build segments
- 03Define actions per segment
- 04Test offers
- 05Review quarterly
What it needs
- Transaction data
- Analyst or spreadsheet skills
- Email or CRM tool
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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