The problem
Online shoppers do not see relevant products, so basket sizes stay low.
The opportunity: Next-best-offer recommendations on e-commerce
Who it helps
- Online retailers
- Publishers
- Food and drink sellers
What the research says
McKinsey & Company
The future of personalization and how to get ready for it (2019)
This opportunity follows directly from the theme of the report.
Open the report(opens in a new tab)The solution
Recommendation widgets and triggered offers based on browsing and purchase history.
How it is implemented
- 01Install a recommendation plugin or build rules
- 02Test placements
- 03Run A/B tests
- 04Report revenue lift
What it needs
- E-commerce platform
- Recommendation plugin or API
- Analytics
Want this implemented in your business?
No self-serve tool yet. We can scope and build it for your business on request.
Source details are being verified; please check the original publication.
All summaries are written by Trovecrest in our own words. Nothing is copied from the reports, and no figures are reproduced.
Trovecrest is independent and not affiliated with or endorsed by the firms whose research is referenced.
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